A 5 Part Series on Business Plans: Part 3- A Marketing Plan
An effective marketing plan will address the details of sales, advertising, PR campaigns, and market analysis. Keep in mind that a plan in this technology age should include online strategies as well as traditional strategies.
Who will be responsible for your in-house marketing, and who will you use for outsourced marketing campaigns?
Identify your target market and competition, along with trends in the industry. Give a general description of the budget percentage that will be given towards marketing. Include information on sales distribution and any sales incentives and strategies, as well as networking memberships and leadership positions. This is also a good place to talk about your customer service and how you excel in this arena.
Remember: make periodic evaluations to check the effectiveness of your marketing strategies.
Join us for Part 4 in our series on business plans. We will discuss The Financial Plan.
Contact Person CPA Group for any questions regarding your accounting needs.
David W Huff, CPA, PFS, MS is a partner at Person CPA Group. He provides clients with tax preparation and consulting services, accounting services, retirement plan and benefit consulting, accounting software technical support and training, and management advisory services. His specialty is helping new businesses organize their operations to maximize tax savings and move quickly from start-up to profitability. You can reach David by email at:david@personhuffcpa.com